Aug 03, 2022
In Welcome to the Food Forum
The sudden rise of Qutoutiao to the public has attracted many followers and imitators for a while. In the social field, can this "fly acridine" be successful? As usual, when I was browsing the app rankings of the App Store, I saw a new name in the subdivision list of photography and video: Fei Acridine, ranked 5th, and currently ranked 57th in the overall list, which caused me great excitement. interest. It is easy to see from the name that Fei Acridine is a short video product . When the festive Spring Festival is approaching, it is a very common operation method to attract users by grabbing red envelopes. After all, this form has been popular in China for many years, but why can it be rushed out, and it is not a big company , the company's name is Feifei (Xiamen) Network Technology Co., Ltd., and its reputation is not very loud, and I have hardly heard any financing trends. The product dynamics that can be obtained from the official website are as follows: However, since it is positioned on the short video track, it is no doubt that it has phone number list chosen a track that burns money and is highly competitive. When it comes to the short video track, I have to mention Douyin, after all, this is the opponent Fei acridine has to face. There is no doubt that Douyin has become a leader in the short video field. This achievement is worthy of praise and record whether it is in the domestic market, Southeast Asia, Africa or even Europe and the United States. I remember that in January of last year, one week after Douyin dominated the list, I wrote Douyin's first article, and it was also the first article to comprehensively explain Douyin's product iteration path and operation strategy. At that time, the daily active users of Douyin were only about 30 million. For competing products, Douyin was still judged as: it is impossible to become popular, it is just a short-lived product. It has not received enough strategic attention, which also provides an excellent growth space for Douyin. To this day, Douyin has become well-known, with more than 250 million domestic daily active users. In ByteDance, it has successfully replaced the first-generation aircraft carrier product Today Toutiao, and has become a new generation of traffic aircraft carrier in the company's product matrix.