Apr 20, 2022
In Welcome to the Food Forum
From 'selling tickets' to 'memberships' in the China Phone Number List cultural sector Culture companies would do well to seriously investigate how they can move from 'selling tickets' to building valuable membership or subscription forms for China Phone Number List their audience. Undoubtedly, this is not an easy job. Below I outline a few points for attention that can help in the search for promising propositions. 1. Put the customer first An important China Phone Number List starting point for defining the right memberships is understanding the customer. Which customer groups do we have? What drives them? Which 'pains' do they China Phone Number List experience and which 'gains' can our proposition provide for them? What are they willing to pay for this? 2. Engage the entire customer experience Look beyond the substantive cultural program (the exhibition, the concert, the film) and consider the entire experience that the customer gains in relation to your China Phone Number List organization. From the ordering process to parking, to break consumption. It may be smart to also include these kinds of service elements in the membership formula. 3. Differentiate your China Phone Number List offer Develop different types of subscriptions that appeal to different segments of your target audience. It should also be considered to China Phone Number List develop a 'free' proposition, which can help to entice audiences who normally experience a high threshold to get acquainted with your cultural offer. 4. Arrange the financial settlement with cultural partners Switching to a membership model will mean quite a bit for the mutual settlement between cultural China Phone Number List partners. For example, it is often the case that a theater company determines in advance what amount it will receive for the performance as a 'guarantee'. How will that work in a different China Phone Number List evenue model? The good news is that we can learn from similar cases, such as Spotify's in relation to artists. Test small, roll out if successful It is always exciting to experiment with completely different revenue models.