Disclaimer end on data Data will become even more important in the coming years. You can use data to steer on efficiency. Let data also guide your choices and no longer rely on your gut feeling. Because we collect more and more data, it is becoming increasingly difficult to interpret data. Due to the large amount of online campaigns and goals that are measured on websites, drawing conclusions is more difficult than ever. The 'basic functionalities' of Google Analytics and the reports & dashboards no longer suffice. Looking across channels and drawing conclusions is becoming more complex.
Make sure your department is ready for the future by investing in 'data nerds' who help draw the right conclusions! The role of the generalist & specialist Marketing has become more home atmosphere in the phone number list same style appears attractive and challenging in recent years. choose from a number of channels, there are now countless possibilities to reach your target group. Moreover, new possibilities are constantly being added. New social media channels where your target group is active. Changes in Google's regulations and 'rules'. But also the emergence of voice search and various applications of Artificial Intelligence (AI).
An important role within the marketing department is therefore also reserved for the generalist, who must continue to look beyond the channels in order to determine the course. In recent years, the generalist has come under some pressure because there has been more focus on specialists. Work more flexibly Nice terms such as 'agile' and 'scrum', but also 'flexible working' are quite common. What it comes down to for the marketing department of the future is the following: no longer sticking to a tightly planned marketing calendar that you compile once a year. But being more flexible in choices, which makes you more agile to embrace changes. Is a channel not working? Then you don't want to keep betting on that for a year. Jumping in on a new hype.