create different segmentations. Audience by time on page One option is to segment the public that spends the most time on the web. You can select those users who are between the 5%, 10% and 25% of the most active users. This type of public has shown interest in the web and will be more favorable to receiving your advertising. Users visiting specific pages Within the same site there are some pages that have more value than others. A different value can be given to users who visited pages that are not very relevant compared to those who visited pages that are highly purchase-oriented. Users who have not visited the website for a long time Thanks to the
pixel, an audience can be created with those users who have been for a certain period of time without returning to your website. Generating an audience with users who have not visited the website, for example, in the last 15-30 days, can be useful to win back customers through exclusive promotions. You must pay special attention to this audience sms services and measure the results so as not to lose profitability. Users who visit the blog This audience can be generated through specific pages. Here you create an audience that shows interest in your content and you can impact them with the new content to generate more engagement. LTV Audiences Life Time Value custom audiences are those that allow us to focus on the customer's lifetime. The client has a value and audiences can be generated based on that parameter.
These audiences have enormous potential because they are not limited to the superficiality of the transaction or the achievement of the objective. This is the net value of the income generated by a user during the entire time that he is a customer. LTV audiences are created through a file that is uploaded to Facebook Ads. post navigation ← Previous post Next entry → Related Posts social media plan How to design a Social Media plan Social Media / By Chema Espejo the best social network for my company What is the best social network for my company? Social Media / By Chema Espejo Increase followers on Twitter with Tweetdeck Increase followers on Twitter with