With an exact or at least partial match of that keyword in the URL structure. Tests In order to conduct this test its necessary to go into incognito mode so personalization wont affect the results that are returned. A relatively low-volume keyword phrase Raspberry Pi Zero was chosen and great care was taken to filter through a lot of the more universal results to exclude listings from the news, images and video result sections as well. So what did we find? Google At Google, every one of phrase in its URL with the exception of the company that actually provides.
That specific product on the second page, all but one of the listings had the keyword phrase in the URL. Third results page? Same story – all but one listing a YouTube video had the keyword phrase included directly or some variation of it. What happens when you move deeper in the results? Surprisingly not that much. On USA WhatsApp Number List page of listings, again, all but one listing included the keyword phrase. The same holds true on the th page of listings as well – it seems that websites and the SEO professionals working on them have gotten the message keywords and keyword phrases belong in page names and URL structures.
Does this hold true on other search engines as well? Lets take a look at Googles primary search competition. Bing On the first naturalorganic results at Bing, every listing had the keyword phrase in the page name. On the second page of results however, listings -, the inclusion of the keyword phrase starts to fall off in terms of exact useinclusion – just of listings had the search phrase or some variation of it in the page name. So what happens when we move even farther down into the listings? Not much difference on the whole.