But how do you build an SEO team? Is it worth the investment? Where do you find the people you need?
Today, we answer all these questions and more.
Should you build your own SEO team?
Is building an SEO team even worth it? The answer depends on your goals and budget.
Hiring a team is right for anyone who wants to build and scale their SEO while also training people who will become assets to their company.
It is not for those who aren’t willing to go through the lengthy process of finding, hiring, managing, and potentially firing people and going through the whole process again.
It’s also not right for those looking to minimize their in-house overheads, as they’ll typically pay a $30K-60K salary per team member, plus an additional $2.5K to $4.5K per year in SEO tools. This means building a team (1-10 people) will range from $32.5K to $300K+ per year.
Here are the benefits of building an SEO team:
You get full control over your SEO.
You’re not reliant on third parties for your business’s income from search, as is the case when hiring an SEO agency.
You’ll often save money (compared to hiring an SEO agency, which usually costs anywhere from $3K to tens of thousands of dollars per month).
On the other hand, hiring an SEO agency means a lot less work finding and training employees, less overhead, and you can have an expert come in and do everything for you.
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One way to save money on an in-house SEO team is by utilizing freelancers. You can hire a full-time SEO team lead, then use freelance writers to create content. This way, rather than having a full-time writer who may not have enough work to fill those hours, you can use the freelancers on an as-needed basis.
How to structure your SEO team
If you’ve decided building out an SEO department in your company is the right move, you need to fill four key roles. This doesn’t mean you need four people (one person can technically fill all roles); it just means you need to fulfill these tasks.
Your SEO team structure needs the following four roles:
You need developers to fulfill technical SEO requirements, a content team (writers and designers), and an outreach team to promote your content and build links. Lastly, of course, you need someone to manage all these people so things move smoothly.
Note that you don’t need to hire a giant team to get this done. You can hire one or two people to do many of these tasks. It just depends on your financial resources and how competitive your keywords are. More on that later.