Nowadays, more and more enterprises have begun to operate their own party building new media, combining corporate party building propaganda, corporate culture construction and new media, especially state-owned enterprises, more and more attention is paid to new media party building propaganda.
However, many of these companies lack experience in new media operations. When operating such new media, they are prone to incompetent, shoddy, and unplanned situations.
So how can companies do their own party building new media operations? Based on my previous work experience in government new media, I hope to bring you some inspiration.
1. Do a good job of positioning and planning
Often, when many companies started out as new media for party building, they just opened a WeChat public account, and then posted content on a daily basis. There was not much reading volume, and the publicity of the company did not bring more help.
If things go on like this, the boss will feel that it is useless to engage in this new media for party building. He has invested manpower and material resources, but the effect is very small. He may pay less and less attention to the construction of this area in the future, which will lead to the development of his own new media for party building. This kind of result is often caused by the lack of overall planning for the new media of its own party building.
When an enterprise decides to become a new media of party building, it must do a good job of positioning itself as a new media of party building and determine the goal of doing this. Are you doing this for profit? In order to increase the visibility of the company? To refresh the brand? For the construction of corporate culture? Or because of the trend?
In fact, the new media of enterprise party building often do not directly bring profits to the enterprise, and are more often biased towards corporate public welfare propaganda. Social influence, enhance cohesion within the enterprise, promote peer exchanges, etc.
Therefore, the general positioning of the party building new media of an enterprise is: the propaganda position of corporate culture and the party building propaganda position, and the pursuit of social welfare image, rather than direct business and marketing benefits, the party building new media often reflects the company's image, rather than the image of the company's products and services.
Therefore, in many cases, there are not many readings and clicks in various channels of new media. When enterprises evaluate new media channels for party building, it is not appropriate to judge directly by simple clicks and readings, but should compare horizontally and peers. Seek internal evaluation, find party builders and professional organizations for evaluation.
The standard for measuring the quality of a party building new media is not the conversion rate and the number of clicks, but whether it conveys the correct social values and positive energy.
At the same time, it is necessary to do a good job in the planning of new media for enterprise party building. Nowadays, when many companies are developing new media for party building, they usually open a WeChat public account, a Douyin account, etc. When they see what other people do, they follow the trend, and come with the mentality of "what others have, we must have" Do, the pursuit of large and comprehensive, often this approach will be counterproductive, with twice the result with half the effort.
So how to do a good job of new country email list media planning for party building? The first is to make a development plan.
Generally, it can be echoed with the brand communication development plan of the enterprise, and the matching plan is carried out according to the different stages of the enterprise brand development. Generally, the brand development will also go through four stages. plan, as shown below:
When making a new media development plan for party building, enterprises should combine the development stage of the corporate brand. For example, in the initial stage, they should pay attention to the construction of basic channels. In the brand cultivation stage, they should pay attention to the quality of party building content. When the corporate brand matures , we must pay attention to the public opinion-oriented propaganda of the party building new media channels.